How to write an engaging blog (2023)

Find some specific resources to help you in the writing of your blog.

General best practice on writing a blog

(1) The importance of a title-Writing a catchy titlecan help people get interested in your post. In an academic context especially, it might be good to show your audience that your content can be just as entertaining as a good book or social media. Make sure you reveal the theme of your content in those first words. Be wary: being catchy does not mean turning to clickbait. It is favourable if your reader knows exactly what they will be reading about in this context.

(2) Spoilers can be good! -This counts for more than your title. Don't tease your audience and wait to tell them exactly what they'll be reading about: state your theory, argument or theme from the very beginning. You might want to use headlines and summaries to give readers a little snapshot of what your writing will consist of.

(Video) How to Write Engaging Blog Content For Boring Industries

(3) 'Youtalkinto me?' -Decide on a tone for your blog. It is true that writing for an academic blog is not like writing a dissertation. However, this does not mean it is the same as writing a caption for an Instagram picture of your holidays. It is crucial that you reflect on who your audience is going to be and adapt your tone to match that. Make sure your blog posts are honest and relatable – if people are reading a blog about your theme and not an article, it is to get a sense of the author as well: don't forget to be you.

(4)Make your content scannable -How are you going to organise your thoughts? There are different ways to blog. Some might prefer to directly address the audience and mimic direct speech whilst others might want to narrate in a reflective manner. This is a decision you can make based on the type of blog you will decide to use. A key point to structuring and formatting your blog is tomake it scannable: people will get a visual idea of your blog before they even get to reading it.

(5) 'Oh I just skimmed through...' -Keep your paragraphs andsentences short: most people only read 20% of a page. Having fun with language can be fantastic but simpler writing will help people relate to what you are telling them whether they know about the subject at hand or not. Use headings to break your page up so it is easier to scan.Find out more about how people read on the web.

(Video) 5 ways to write more engaging blogs

(6) What is that about?- Asking yourreadersquestions can be a great way of involving them. When writing, ask yourself 'why should they care?'. You don't only want to be recounting your thoughts, you want to be sharing it with other people. Making the reading experience more interactive will make people feel involved and interested.

(7) Make it visual! -Adding mediato your blog can be another great way of making readers relate and feel part of your experience. Visual tools can help your reader seewhat you are describing, but they can also give them the opportunity to relax from the reading effort. This is especially the case if your writing is a quite dense academic text. Images add an interesting opportunity for formatting, structure and narration.

(8) Proof-read, get critical and edit! -This is perhaps most people's least favourite part. Sadly for you it is essential: proof reading and editing your text will help you cut out pieces that aren't useful. Getting a friend/colleague to read it for youwill give you another perspective on your work and enable you to assess whether you have written for the right audience. Do not be afraid to ask for feedback. Getting feedback should be a very constructive and helpful process.

(Video) Blog Post Intros To IMMEDIATELY Hook Visitors

(9) Archiving appropriately -There is nothing more confusing for readers who are looking through your content than having a monthly site archiveand no search bar. Make sure people can find what they are looking for without having to click a million times. Categorising and tagging posts is not time consuming andcan be really helpful for your audience.

(10) Don't let readers forget about you! -Posting regularly and promoting your work is especially important if you want people to visit your blog regularly. Creating a schedule might help you keep on track – because posting regularly means you have write regularly. Thankfully, there are many ways for you to promote your work other than relying on loyal readers. Social media links and enabling search engines to index your blog can help so make sure that you explore your settings to maximise your crowd.

Want to learn how to create a blog post step by step?Try this Lynda course about writing a compelling blog post.

(Video) How to Write Amazing Blog Posts WITHOUT Being an Expert in Your Niche

Guidance for specific types of blogging

Do you need morepersonalisedguidelines?We have put together some writing tips based on professional, research, community and learning & teaching type blogs.

Blogging for professional development

  • Scrap thetitle - Thisblog, as opposed to research or community, is meant to represent you above all: your name is the best option for a title.
  • The importance of your blog structure- Structuring your blog is especially important as you want tolook professional, accessible and easy to contact. If content is hard to find, people are more likely to simply leave your page. Make your readers' browsing experience as easy as possible by inserting a header with different pages: a bio, contact details, role, track record.... Make sure your content is extremely scannable and potential employers can find your contact details at any moment.
  • Opting for a professional tone- As you are showcasing your professional potential here, it is important that you match your toneto what you are saying. While you want to demonstrate a positive attitude and motivation it is important to show a reflection of what is acceptable within the workplace.
  • Writing a great bio– This section might be the only one employers consult: it is crucial that you spend time writing a bio that is compelling and matches the sector you work in. While it might be optimal, for example, for a radio presenter to make multiple puns, a recently graduated student might want to write more professionally. This is yourdecision to make depending on what you believe will showcase your potential best.
  • Details -It is crucial for you to include as much detail as possible in your pages and posts. Write the full titles of recent posts or studies, include the department or School and stay consistent with spelling and capitalising.
  • Formatting for clear, concise information -There are many ways to make your content scannable whilst being precise: consider breaking long sentences into bulleted lists, for example. Use headings liberally. Make your blog look nice using other, non-text, media.
  • Being employable also means being approachable- Linking external professional profiles can be a great way to expand your readers' experience. Contact past schools and employers to ask if you can link them into your blog – this will help employers to get an idea of yourpast workspaces.
  • Remember your digital footprint -These days, employers will not be afraid to do some research on potential employees: holiday photos might not be your most flattering facet so make sure you are aware of your digital footprint. Updating and editing your different social media outputs is an idea to consider. Want more information about your digital footprint? Learn about it through the[University's guidance page]on how to present yourself online.
  • Make sure you update your profile -It would be a shame for you to forget to mention your latest achievement just as it would be a pity for an employer to come across information that is expired. Make sure you update your profile every month or so.

Blogging for teaching, learning and assessment

  • Consider platforms that might help you assess work -we have many different blogging platforms available to you. Some might be better than others depending, especially, on what assessment features you require. Consult our[Blogging Advice]for moreinformation on what they offer.
  • Consider using dynamic and interactive plug-ins for embedded quizzes, forms... -Our new blogging platforms offer many different ways for you to add a fresh dimension to your teaching/learning experience. You could createinteractive quizzes or forms embedded within your blog. This is a way to chop up the reading experience and make viewers collaborate.
  • Monitor comments and published content -In a learning and teaching environment especially,it is very important that rules are established concerning comments and content. Be aware to inform students of plagiarism and copyright laws as well as our[Take Down Policy]rules. A good way of doing this is to monitor content carefully.
  • Set expectations -Using blogging as an assessment or reflective method for assessment can be best managed if you set time and word limits for your students. Help them understand what is required from them by outlining clear expectations. Why not write guidelines personalised to the particular task at hand?
  • Consider your privacy options -It is worth thinking about whether you want the wide public to access your learning and teaching blog or whether you would prefer the content to stay within the scope of yourclass.[Read more]about our different blogs to know which privacy options are available to you.
  • Link interesting material- Whilst a blogging platform is the perfect space for students to express themselves, it is also a platform for you to share additional content. Don't hesitate to illustrate by using multimedia or embedding interesting links.
  • Consider personal journals/diaries - Blogging can come under different forms. It could be interesting for youto set a journal/diary assessment to increase your students' literacy as well as expanding your grading methods.
  • Your blog does not replace the classroom- Do remember that learning and teaching blogs should be an extension of the classroom, not a replacement of it.

Make sure you consult our[exemplar Learning and Teaching Blogs]for an idea of how these work.

Blogging for research

  • Decide how you want to hook readers - Making the description of your research clear while still beingcompelling isimportant: many readers will know very little about your research topic, so you should keep that in mind when writing for your blog. A good title will help draw readers in.
  • Presenting your topics and projects clearly- This part goes hand in hand with a compelling title. It is important for your introduction or headline to be very clear: stray from complicated vocabulary and make your posts clear for anybody to understand.
  • Accessibility -Define complicated terminologyor arguments that might not be self-explanatory. You might additionally want to embed images or videos to make your case more compelling and posts easier to read and digest...
  • Referencing -This is an essential part of all research blogs: fellow academics or potential employers will be expecting well-referenced sources to consult. Make sure you make the most of footnotes and bibliographies.
  • Link additional material - Where did you get your inspiration? Are there any articles or videos people could consult to expand their knowledge on the subject you have raised? Adding a 'More Information' page is an optional possibility to expand your readers' experience.
  • Consider building a profile section -If you are in charge of the whole blog, consider building yourself a profile section. This could be a space for your readers to explore your academic profile or consult external professional platforms such as LinkedIn.

Blogging about community or student experience

  • Be personal! - It may be possible for you to stray from the strictAcademic style you might have to use in other blogging instances. Let a little bit of your personality shine through while staying professional.
  • Reflect on your own experiences –This is an account of your personal experience. Try to base it on things that have happened to you rather than outside sources or peers' ideas. People want to read more about this community through your own eyes.
  • Remember you are writing for a group –While we want the writer's tone to be explored, do remember you are writing about your experience within a larger group. Don't forget to reference your community, whether College, School, departmental, unit or student based.
  • Help people understand what your community is like from the outside -Explain specific terminology, abbreviations and sayingsas others might not be aware of what these mean.


How do you write engaging content for a blog? ›

10 Tips for Writing Engaging Blog Posts
  1. Use bulleted and numbered lists. People skim through blog posts and read only the most interesting parts. ...
  2. Showcase case studies. ...
  3. Include relevant images. ...
  4. Add value for readers. ...
  5. Avoid highfalutin jargon. ...
  6. Share your story. ...
  7. Create compelling headings. ...
  8. Maintain flow.

How do you write a powerful blog? ›

How to Write a Blog Post in 10 Steps
  1. Address a compelling topic. ...
  2. Come up with a great post title. ...
  3. Outline your post. ...
  4. Explain your connection to the topic. ...
  5. Use a clear layout. ...
  6. Write from the heart. ...
  7. Propose solutions. ...
  8. Consider search engine optimization.
Dec 15, 2021

How to write a blog post in 9 steps that people actually want to read? ›

Let's get started.
  1. Find a proven topic. A proven topic is a topic that people want to read about. ...
  2. Decide on the angle of your post. ...
  3. Create an outline. ...
  4. Write your first draft. ...
  5. Polish and edit your post. ...
  6. Create an amazing headline. ...
  7. Sprinkle on your on-page SEO. ...
  8. Publish your post.
May 15, 2023

How can we create a blog answer? ›

Create a blog
  1. Sign in to Blogger.
  2. On the left, click the Down arrow .
  3. Click New blog.
  4. Enter a name for your blog.
  5. Click Next.
  6. Choose a blog address or URL.
  7. Click Save.

What are the 7 steps to write an awesome blog post? ›

Let's break it down into bite-sized chunks.
  1. Choose a topic. Choosing what to write about can seem like the most challenging aspect of blogging. ...
  2. Write a killer headline. ...
  3. Craft your copy. ...
  4. Make it search engine friendly. ...
  5. Format like a pro. ...
  6. Use compelling imagery. ...
  7. Spread the word.

What does engaging content look like? ›

Engaging content is the idea of combining text with various other elements that get readers hooked and increase their willingness to read through the whole article. It can also include a way of structuring your content so that it looks more appealing to potential readers.

What are 4 to 5 characteristics of a successful blog? ›

The following takes a look at five of the pillars of creating successful blog content:
  • 1 – Be Helpful. Every day, millions of people go online seeking help. ...
  • 2 – Be Unique. ...
  • 3 – Tell Your Story. ...
  • 4 – Follow Trends. ...
  • 5 – Encourage Feedback. ...
  • 3 thoughts on “5 Key Characteristics of Great Blog Content”

How do you write a killer blog? ›

7 Tips to Writing Killer Blog Topics That Actually Get Noticed – and Read!
  1. Go Against the Grain.
  2. Write Outstanding Titles.
  3. Hook People with Opening Paragraph.
  4. Use Video and Compelling Images.
  5. Use Personal Anecdotes.
  6. Promote, Promote, Promote.
  7. Get Structure and Word Count Right.
  8. Write Killer Blog Posts.
Mar 10, 2016

What is the key to a successful blog? ›

Effective bloggers are concise

Usually because they want to learn something from you. No one wants to read fluff or blather, especially online. Top bloggers know how to quickly get people's attention, how to keep it, and how to make their posts easy to digest. Most effective bloggers tend toward short posts.

What are the five steps to start a successful blog? ›

Read on for more detailed information about what is involved in each step.
  1. Step One: Choose Your Topic. ...
  2. Step Two: Choose a Domain Name. ...
  3. Step Three: Choose a Blogging Platform. ...
  4. Step Four: Choose Your Hosting and Theme. ...
  5. Step Five: Plan and Write Your Content.
Jan 2, 2019

How long should a blog be? ›

A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. CoSchedule found posts with around 2,500 words typically rank the best.

How do you start a blog people will actually read? ›

Read on for her tips on creating a successful blog that people want to read.
  1. First, Find Your Mission. The first step is to figure out what you want your blog to focus on. ...
  2. Then, Be Consistent. When picking a topic, you'll also want to make sure you have enough content to write regularly. ...
  3. Stay Inspired. ...
  4. Learn to Grow.
May 18, 2021

What is a blog very very short answer? ›

A blog, short for weblog, is a frequently updated web page used for personal commentary or business content. Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments.

How do you start a blog sentence example? ›

5 easy ways to open your blog post with a bang
  1. Ask a question. ...
  2. Share an anecdote or a quote. ...
  3. Invoke the mind's eye to write a blog post introduction. ...
  4. Use an analogy, a metaphor, or a simile. ...
  5. Cite a persuasive statistic.
Aug 11, 2022

What is blog writing examples? ›

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

What are the 4 main parts of a blog? ›

Here they are:
  • An attention-grabbing headline. A good blog post is about one topic, one story, one idea. ...
  • A captivating lead paragraph. ...
  • Interesting supporting points. ...
  • A compelling call-to-action.
Mar 6, 2020

What are 3 characteristics of a blog post? ›

The 8 Essential Elements Of A Successful Blog Post
  • Magnetic headline. ...
  • Compelling lead. ...
  • Useful subheads. ...
  • Informative and engaging body. ...
  • Appealing graphics. ...
  • Powerful call-to-action. ...
  • Relevant internal link. ...
  • Good meta description.
Apr 20, 2018

What is a good blog structure? ›

What is the best structure for a blog post? A good structure for blog posts nests information inside H1, H2, and H3 headline tags, uses questions people ask to identify sections, and within each section links to another article (usually created at the same time) to expand on those sections.

What content is most engaging? ›

Videos are more visually appealing than text and more engaging because they can tell a story or show something happening. Infographics are shared 300% more often than text-only articles.

How do you write more engaging content? ›

How to Write Engaging Content
  1. Start with an attention-grabbing headline (3 tips in this post!)
  2. Tell a story that conveys 1) value and 2) your values.
  3. Write like the original you are – drop some knowledge on those readers!
  4. Use images that tell a story and help readers relate.
  5. Let your goals to determine content length.

What are the three 3 essential elements of blogging? ›

In this article, we are going to cover the three key elements that make a blog successful: content, design and branding.

What are the 4Cs of blogging? ›

About the Blog

The 4Cs Blog is a platform for sharing ideas about the project theme: arts and conflict, culture and conflict, arts and conviviality, culture and conviviality.

What makes a blog stand out? ›

A passion for your content, consistent updating, attention to detail, and unique features are all necessary for making your blog stand out. You'll also need to keep an eye on other successful blogs in your niche in order to outperform those who share similar content.

How do you write a killer opening sentence? ›

6 Tips for Writing a Memorable Opening Line
  1. Start in the middle of a story. The first lines don't have to begin with long descriptions of a room's appearance or a character's personality. ...
  2. Open with a mystery. ...
  3. Flash back to the past. ...
  4. Describe the current state of affairs. ...
  5. Set the tone. ...
  6. Start with a voice.
Nov 8, 2021

How do I start a blog I hate writing? ›

How to Blog When You Hate to Write
  1. Create an outline. Before I write each post, I draft an outline. ...
  2. Write about areas of interest. ...
  3. Use a variety of formats. ...
  4. Encourage guest posts. ...
  5. Vlog and podcast as blogging alternatives. ...
  6. Recruit the help of a seasoned writer.
Jan 8, 2015

What are the 5 major components of a blog? ›

5 Key Components of a Well-Constructed Blog Post
  • An Attention-Grabbing Title. Because your blog article's title is the first thing people will see, it's important to make sure it clearly indicates what the article is about. ...
  • Well-Written, Properly Formatted Text. ...
  • Engaging Images or Videos. ...
  • Links. ...
  • Call-To-Actions.

Are blogs still relevant in 2023? ›

The world of blogging for business is flourishing and it isn't too late to jump on the bandwagon! In 2023, blogging should be just as relevant as ever, creating awesome results for businesses. With a little bit of time and effort, your carefully crafted blog articles will start to pay off.

How many words should a blog post introduction be? ›

Make sure your intro is short and sweet to keep your readers hooked. Just remember “KISS”: Keep It Short and Sweet. Your intro should also fall between 100 to 200 words in total.

How long before a blog is successful? ›

On average, it takes 2-4 years to build a successful blog. Around the 2-year mark, you should have enough content and a large enough audience to begin experimenting with different monetization methods.

How many times a day should you post on a blog? ›

This is a question that digital marketers have debated for years. While some swear by posting daily, there's actually a confirmed sweet spot when it comes to posting frequency. Most experts agree that blogging two to four times per week is the best way to see increased traction from your content.

What is the best number of words for a blog post? ›

Our experts suggest that 1500-2000 words is the ideal length of a blog post.

What is the average blog posts? ›

After in-depth industry research and analyzing our very own results from the Wix Blog, we've found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450.

How many blogs before you make money? ›

Once you're past 10,000 monthly blog pageviews, things start to get lucrative. Only about 10% of blogs consistently exceed 50k average monthly views, and as you approach the 100k point, the revenue can increase dramatically.

Which blog people read most? ›

Let's take a look at the most popular types of blogs that exist:
  1. Fashion Blogs. Fashion blogs are one of the most popular types of blogs on the internet. ...
  2. Food Blogs. Food blogs are another popular blog type. ...
  3. Travel Blogs. ...
  4. Music Blogs. ...
  5. Lifestyle Blogs. ...
  6. Fitness Blogs. ...
  7. DIY Blogs. ...
  8. Sports Blogs.
Mar 31, 2022

How hard is it to make a successful blog? ›

Blogging is really hard.

No one is going to give you money for free. It isn't enough to set up a blog, write a couple of posts, and sit back waiting for the money to come in. In the first few weeks: You'll be doubtful because no one knows about your blog, and you are not getting any traffic.

What is the difference between a blog and a post? ›

A blog is a web-site where blog posts are published. The word blog is a contraction of the term Weblog. A post is an individual entry that is published on a blog site, so you don't write blogs, you write posts on your blog.

What is the difference between a blog and a blog post? ›

Post: An individual entry or article on a blog. A blog is short for weblog. A weblog is a website consisting of entries (posts) that are displayed in reverse chronological order with the most recent post appearing first. “Blogs” refers to the universe of blogs – not to individual posts.

What is the difference between a blog and an article? ›

In a nutshell, blog posts tend to be informal, casual, and conversational, whereas articles tend to be formal, professional, and discursive.

Should I introduce myself in a blog? ›

When it comes to starting a blog, one of the most important things you need to do is to introduce yourself to your readers. Your self-introduction can set the tone for your blog and help your readers connect with you.

What is the easiest way to write a blog? ›

How to Write a Blog Post in 10 Steps
  1. Address a compelling topic. ...
  2. Come up with a great post title. ...
  3. Outline your post. ...
  4. Explain your connection to the topic. ...
  5. Use a clear layout. ...
  6. Write from the heart. ...
  7. Propose solutions. ...
  8. Consider search engine optimization.
Dec 15, 2021

What is an engaging writing style? ›

Make sure your opening paragraphs aren't dry and filled with exposition. Instead, they should include a sentence or two that catches your reader's interest and entices them to read more. Hook your readers with action, curiosity, or intrigue.

What are the components of engaging content? ›

Write your content

It should follow the basic principles of writing, such as using short sentences, active voice, simple words, and transitions. It should also include elements that make your content engaging, such as storytelling, emotion, humor, examples, and data.

What are the three pillars to creating compelling content? ›

Developing Your Content Strategy

When developing a content marketing strategy that will deliver positive business results, keep the three pillars in mind: value, relevance, and consistency.

What is a content engagement strategy? ›

Content engagement is an action a user takes on a given piece of content or web page. It sends a signal (either to Google, a website or social platform) that the content was relevant to your audience in some way.


1. ✅ How To Write Engaging Blog Posts That People ACTUALLY Read!
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2. How to Write a Blog Post That Gets MASSIVE Traffic
(Brian Dean)
3. Creating Engaging Blog Posts and Articles with ChatGPT Chatbot: A Step-by-Step Guide
(The Lap Life)
4. How to Write an Engaging Blog Post from Start to Finish in 2022 (Blog Writing 101)
(Iram Ghafoor)
5. How to write a blogpost in Wordpress using Ai ChatGpt || creating engaging blog posts in WordPress
6. The Correct Way To Write An Engaging Blog Article With Chatgpt !
(Grow Flow Media)


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